Wrinkles In Media – Marketing and of course Advertising

Turning Heads = Stopping Thumbs

This week, Facebook creator, Mark Zuckerburg told the world that the future for social media is video. Now, with the invention of Youtube, Vimeo, Liveleak, and other various online video media outlets, you would think that this was a no brainer, but lets take a look at how the process has and will come about.

“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,” Zuckerberg said, justifying Facebook’s aggressive push into the area. “I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”

You may have noticed how, when scrolling through Facebook on your mobile device, a video will autoplay. The autoplay feature has been a topic of much hated discussions when it comes to internet users. One of the main reasons is that it will play with sound. Overall the decision was made after figuring out that you can still have an autoplay video, but give the person control as to weather they want to listen to it or simply just see it or scroll past. This means your advertising team needs to catch the person attention within the first second of looking at it.

Given the era of advertising we are in today. It makes perfect sense. A video will autoplay in your feed and you have the option to view it or keep scrolling. The idea of advertising with this is meant to create something within the first couple of seconds that would convince someone to keep watching.

This works perfectly when reaching out via social media. With a majority of media users wanting instant gratification, this is method is developing new and intriguing ways to promote a product without having to adhere to many of the restrictions that TV puts in place. Its a fast and effective way to give viewers the ability to view it.

It seems that the future of online advertising is going to be based in video and that the idea of turning someones head is now stopping someones thumb

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