DOOM = How Bad Publicity Is Good Publicity

Recently, the DOOM franchise has released a trailer for a new updated reboot set for May 15th. The trailer for one of the most legendary and influential video games ever has stirred a lot of controversy. As it keeps up with modern technology, the game has kept its place amongst one of the most violent video games ever. You play a lone space marine stranded on Mars and Demons come out of nowhere to destroy everything.

You have to destroy them back.
Your goal:  Destroy them back.

The video game features scenes consisting of ripping out eyeballs to accurately tearing through enemies with a chainsaw. With 23 years to up their graphics, the game has a new scope of how violent it can be.

The game has parents all in fuss about the nature of violence in video games, but this has been going on for a while so the topic itself isn’t new.  What is new, is how marketers are using the negative feedback from the game to reach out to their targeted demographic: teenagers.

Pictured: Teenagers
Pictured: Teenagers

See, video game advertisers have the “parents are lame” mentality, and most of their demographic feels the same. They use what your parents hate to feed the fire. Bathesda Software, the company who is producing the remake, isn’t the only one nor is it the first.

Rockstar Games paid for negative press when releasing Grand Theft Auto 5. During the days before the release, news stations reported on the attitude of the video game stating it was morally corrupting the youth of our nation. This would scare parents, but make the kids want it more.

GTA V launched and made $800 million dollars on its first day, setting the record (for its time) for making the most money out of any video game ever on day 1.

The effectiveness of this bad publicity drives their targeted consumers to want it more. If its going to make your mom mad, you know its good.

Check out the trailer (Warning NSFW)