What exactly makes a website look abandoned to AI?

Signals like a homepage that hasn't changed in years, outdated software versions, no recent Google Business posts, and mismatched phone numbers or addresses across sites all suggest to AI assistants that a business may have closed.

Do I need to switch domains if Grinza rebuilds my site?

No. Grinza rebuilds your site at the same web address you already have, and your email keeps working through the switch; the one step that needs you is a short call to hand off DNS access.

Is the free scan safe to run on any website?

You can run it on any site you own or are authorized to review. It only fetches public pages the way a browser would — it doesn't log in or probe for weaknesses.

What happens to my old website once it's rebuilt?

It's archived, not deleted, before any changes go live, so nothing is lost if you ever want to look back at it.

Is there a contract if I sign up for ongoing updates?

No — Grinza's Found and Recommend plans are month to month with no contract, and you can cancel at any time.

Can you help if my website looks inactive or abandoned?

Yes — this is exactly what Grinza is built for. A free, sixty-second scan checks whether your site looks active or abandoned to an AI assistant, and if it does need work, Grinza can rebuild it at your current web address and keep it updated with new content every month so it stops looking neglected.

Why a site starts looking abandoned

Most small business websites were built once, a few years ago, and never touched again — not out of neglect, but because the business got busy and there was never an obvious reason to go back in. The problem is that AI assistants read "never changed" as a signal that a business may have closed. A homepage last updated years ago, a WordPress install stuck a dozen versions behind, or a phone number that doesn't match what's listed on Yelp all point the same direction: this place might not be open anymore.

What the free scan checks

Grinza's free AI-readiness scan looks at your site the way a browser or search engine would — reading only what's publicly served — and reports back in plain language on four things: whether AI can actually read your services, hours, and location; whether the site looks recently updated or stale; whether your business details match across your site and places like Yelp and Google; and whether you show up anywhere else AI assistants cross-check, like Google Business posts or directories. It's a good indicator, not a guarantee — some findings still need a person to confirm. You can run it on any site you own or are authorized to review.

If the site needs a rebuild

If the scan turns up real problems, Grinza offers a one-time site rebuild for $1,500, using your current words and photos, at your existing web address — your domain and email keep working, and the old site gets archived rather than deleted. You review and approve everything before it goes live, and the only step that needs you is a short call to hand off DNS access.

Staying active once you're live

Looking active isn't a one-time fix — it's something you have to keep up. Grinza's ongoing plans are month to month with no contract: Found is $249/month and answers one real question people ask Google and AI assistants about businesses like yours, checking weekly whether ChatGPT, Claude, Perplexity, and Gemini recommend you, with a monthly report. Recommend is $399/month and adds a second weekly answer, an in-depth monthly piece, posting to your Google Business Profile and social accounts, and a watch on which competitors AI names instead of you. Either way, you're not expected to write or approve the content yourself — send a note if something changes, and it gets handled. Behind the scenes, making a site machine-readable usually means proper structured data so services, hours, and location aren't just text on a page but data an AI engine can parse.

Security is part of looking active too

An old, unpatched site isn't just a stale-looking problem — it's often an unlocked door. Sites that haven't been updated in years tend to be running outdated software with known vulnerabilities, which is part of why rebuilds move to hosting designed to be harder to break into. Understanding how the web actually serves and protects a site helps explain why an old, forgotten build is a liability beyond just looking inactive.