How often do you update content on rebuilt websites?
It depends on the plan: Base includes two to four new pieces of content each month, and Growth includes eight to twelve, plus posting out to social and video platforms. On top of that, small changes — hours, photos, prices, staff — are included any time you need them, on either plan.
What "new content" actually means
When Grinza rebuilds a site, the ongoing work isn't a one-time refresh — it's a monthly cadence built into the plan. On the Base plan ($250/month), that's two to four pieces of new content a month, plus your Google Business listing kept current. On the Growth plan ($600/month), it's eight to twelve pieces a month, along with posting that content out to social and video platforms, and structured data and FAQ work aimed at getting AI engines to cite you directly.
This matters because AI assistants and search engines use recency as a signal of whether a business is still open and worth recommending. A site that hasn't changed in years — like the six-year-old example on Grinza's homepage — reads as abandoned, even if the business is thriving. Regular content is one of the ways a site tells structured data and AI systems that it's active.
Small changes don't count against your monthly total
Separate from the scheduled content, both plans include small changes whenever you need them — updating hours, swapping photos, adding a new staff member, or fixing a price. You send a note, and it's done. You're not writing it, approving it, or logging into anything to make it happen; that's the point of the service.
Who writes it, and what you have to do
Grinza writes the content for you. You can review it before it goes live or ignore it entirely — there's no dashboard to learn and nothing you're required to log into. If something changes on your end, a short note is enough; you don't have to draft anything yourself.
Why cadence matters beyond "looking active"
Beyond appearances, regular updates give search and AI crawlers more reasons to revisit your site and more current information to index. Combined with clean robots.txt and crawlability, frequent, accurate content is part of how a small business site stays visible as more people ask AI assistants for recommendations instead of scrolling a results page.
FAQs
Do I need to approve each piece of content before it's published?
No. Grinza writes and publishes the content for you, and you can review it or ignore it — there's no required approval step.
What if something changes at my business between scheduled updates?
Send a note and it's handled as a small change; this is included on both plans in addition to the scheduled monthly content.
Is the content also posted to places other than my website?
On the Growth plan, content is also posted out to social and video platforms; the Base plan focuses on your site and keeping your Google Business listing current.
What's the difference between Base and Growth content volume?
Base includes two to four new pieces of content per month; Growth includes eight to twelve per month, plus structured data and FAQ work so AI can cite you directly.